The lead capture or "lead gen" form is the workhorse of B2B marketing. You need to collect user data for your email marketing, and in return you give visitors an item with a fair exchange value such as an eBook or whitepaper.
If you’re a smart marketing company, you’ll already be running webinars on a regular basis. If not, here’s the skinny on why you should do it, and how to do it well…
5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients – presented in an epic infographic chock full of statistics and beautiful design references.
When it comes to inbound marketing, no one does it better than HubSpot.Let’s face it: The company raises the bar on content marketing, including webinars, ebooks, white papers, case studies…you name it, they do it. Here’s how HubSpot gets it done.
Consumers are getting smarter and have high expectations for your brand, and as a marketer, it’s your job to do the wooing. Lead generation is all about connecting brands and audience. These 50 posts will teach you how to do it right.
You’ve optimized your landing page to convert like an electric car salesman in a world without oil , and your PPC campaign is pumping out a CPA lower than a spring break limbo pole. Now what?
Lead generation is all about matching what you’re offering with what you’re asking for. These 3 tips will help you create higher converting landing pages, and explain how you can leverage social networks to get your prospects doing your work for you.
Who is looking at – and more importantly clicking – your banners? This infographic has a ton of useful stats to help you learn how people are interacting (or not) with your banners.
Capitalizing on news events is a useful way to drive traffic to a brand’s landing pages through social media channels, like Twitter and Facebook. Read these 5 tips on how to find the news and use it to drive more traffic.
Today we’re announcing an exciting new partnership with phone call tracking provider Ifbyphone – and to kick it off we’ve lined up a free webinar on September 21st that’ll show you how phone tracking & landing pages can bring in more conversions and qualified sales leads.
If you’ve ever shopped for fruit, then you’ve either “done it” … “thought about doing it” … or “watched someone else doing it”. I’m talking about grape theft, the psychology of which can be applied to improve the conversion rate of your lead capture forms.