Build, Publish & A/B Test Landing Pages Without IT
The lead capture or "lead gen" form is the workhorse of B2B marketing. You need to collect user data for your email marketing, and in return you give visitors an item with a fair exchange value such as an eBook or whitepaper.
Who is looking at – and more importantly clicking – your banners? This infographic has a ton of useful stats to help you learn how people are interacting (or not) with your banners.
Capitalizing on news events is a useful way to drive traffic to a brand’s landing pages through social media channels, like Twitter and Facebook. Read these 5 tips on how to find the news and use it to drive more traffic.
Today we’re announcing an exciting new partnership with phone call tracking provider Ifbyphone – and to kick it off we’ve lined up a free webinar on September 21st that’ll show you how phone tracking & landing pages can bring in more conversions and qualified sales leads.
If you’ve ever shopped for fruit, then you’ve either “done it” … “thought about doing it” … or “watched someone else doing it”. I’m talking about grape theft, the psychology of which can be applied to improve the conversion rate of your lead capture forms.
With 78% of marketers placing high quality lead generation as their top priority, a well placed conversion form within a website can be one of the most valuable parts of an organization’s online presence. BUT a large % of marketing departments spend their budget on traffic to their website, without giving a visitor the opportunity to convert into a lead.
These tips are designed to beef up your conversion rate and leave you with a throng of admiring followers. No one will suspect that beneath the shining facade of your marketing is a dark secret: you’re using classic mind control tactics to increase conversions.
The concept of a lead is normally associated with an email address, but that’s only one way of seeing it. Having a potential business target within your social sphere of influence is another way to extend your reach and build your inbound marketing program. I’ll show you a simple 3-step process for building more business leads using Twitter, hashtags and real-time search results.
Some companies are afraid of their customers… They’re afraid they won’t complete form fields that are optional, and they’re worried that by letting people type what they want, they will lose the reporting capabilities enabled by dropdown lists.
Conversion is your primary goal, but encapsulating a lead in a larger sphere of influence should be an important secondary marketing tactic. Your customers are going to leave your confirmation page in some direction, so try to guide them in a way that will be beneficial.
A fundamental rule of landing page design is to try and keep your Call To Action (CTA) above the fold. This enables your visitors to quickly see where they need to interact with your page to be successful.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
