CONVERSION MARKETING BLOG

small image small image
CHECK OUR NEW EBOOK
logo
The Conversion Marketer’s Guide To Landing Page Copywriting
If you’ve ever struggled to write high-converting landing page copy, then you need to read our new ebook.
WRITE FOR UNBOUNCE
Want to write a blog post for Unbounce? Send us your idea and you could be the next conversion hero.

Lead Gen

Lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. In exchange for a valuable piece of content such as an ebook or a whitepaper, prospects give you their email address and commit to the start of a relationship.

If you want to learn more about lead generation, check out The Conversion Marketing Glossary.