Lead Generation

The lead capture or "lead gen" form is the workhorse of B2B marketing. You need to collect user data for your email marketing, and in return you give visitors an item with a fair exchange value such as an eBook or whitepaper.

If you want to learn more about Lead Generation, check out The Conversion Marketing Glossary.



5 Tried-and-True Tactics for Collecting Leads on LinkedIn

LinkedIn is more than just a social network. With an audience of over 300 million business professionals, it’s a hotbed for lead generation. Here’s how successful marketers use LinkedIn to collect leads (and how you can too).

How to Optimize Your Content Marketing Strategy for More Leads

Do your content marketing efforts generate leads? If you want more bang for your buck, you need to optimize for three things: increased exposure, reduced friction and increased incentive.

A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation

Are your blog visitors converting to subscribers or could you stand to generate a few more leads? Here’s a 38-point checklist to optimize your blog for lead generation.

32 Clever Lead Generation Ideas For Your Next Marketing Campaign

Fresh out of lead generation ideas? You’re in luck. Here’s an epic roundup of 32 tactics that will fill your pipeline with new leads.

How to Gamify Lead Generation to Delight Customers and Drive Conversions

Building your email marketing list doesn’t have to be painful. Here’s how to make lead generation fun – for you and your prospects.

How Marketing Automation Boosted Lead Response Time by 94% and Quadrupled Sales [Case Study]

There’s lots of hype about marketing automation, but what can it do for your conversions? Here’s how one company used marketing automation software to help narrow the gap between generating leads and generating revenue.

The Smart Guide To Lead Generation [Ebook]

So what goes into a best-of-class lead generation engine? Take a look at the mechanics of high performing lead gen campaigns & learn the 30 greatest lead gen tips, tricks, & ideas by downloading the free ebook by Hubspot now.

10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic]

If you’re a smart marketing company, you’ll already be running webinars on a regular basis. If not, here’s the skinny on why you should do it, and how to do it well…

The B2B Lead Generation Manifesto [Infographic]

5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients – presented in an epic infographic chock full of statistics and beautiful design references.

[How To] Master Inbound Marketing – Just Copy Hubspot

When it comes to inbound marketing, no one does it better than HubSpot.Let’s face it: The company raises the bar on content marketing, including webinars, ebooks, white papers, case studies…you name it, they do it. Here’s how HubSpot gets it done.

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