13 proven lead generation strategies and tactics that work

We all want more, don’t we?

More leads mean more potential customers, which means more potential revenue, which means… good things.

There are infinite ways to generate leads, but at times that can make the entire process feel daunting.

Where do you even start?

  • Inbound or outbound?
  • Organic or paid?
  • Social or email or SEO or influencers or referrals?

Our goal today is to help you answer that big question. We’ll share 13 different lead generation strategies you can use and why they work. Choose a few that make sense for your business, then expand over time.

Let’s do it.

TABLE OF CONTENTS

What are lead generation strategies?

Lead generation strategies are the methods you use to attract potential customers to your business. Think of it as the first step in your sales funnel. These strategies help you connect with people who might be interested in what you offer, turning them into potential leads.

There are two main types:

  • Inbound lead generation—where prospects reach out to you.
  • Outbound lead generation—where you reach out to prospects.

Inbound vs outbound: Which is best for lead generation?

Both inbound and outbound lead generation strategies have their strengths and weaknesses. In reality, deciding which approach is best isn’t a black-and-white answer. It’ll always depend on your business’s market, goals, offer structures, average deal sizes, and resources available.

Inbound marketing

Inbound marketing focuses on attracting customers through valuable content and interactions. It includes blog posts, social media, SEO, and email marketing.

Advantages:

  • Cost-effective: Generally cheaper over the long term.
  • Builds trust: Establishes your brand as an authority in your field.
  • Sustainable: Continues to generate leads even after initial efforts.
  • Higher likelihood of converting: Inbound by definition means prospects are coming to you, signaling higher intent to take action.

Disadvantages:

  • Time-consuming: Takes time to build momentum and see results.
  • Resource-intensive: Requires consistent content creation and management.
  • Competitive: High-quality content is essential to stand out.

Outbound marketing

Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads.

Advantages:

  • Immediate results: Can generate leads quickly.
  • Targeted approach: Directly reaches specific audiences.
  • Scalable: Easy to adjust the scale of campaigns as needed.

Disadvantages:

  • Expensive: Can be costly, especially for large-scale campaigns.
  • Intrusive: Often seen as interruptive and can annoy potential leads.
  • Lower trust: Prospects may be skeptical of unsolicited approaches.
  • Lower likelihood of converting: Outbound by definition means you’re reaching out to prospects directly who haven’t asked to be contacted, signaling a lower intent to take action.

Ultimately, the best lead generation strategy might be a mix of both. Inbound builds long-term relationships, while outbound can provide quick wins. Tailoring your approach to your specific needs and audience will yield the best results.

Why an effective lead generation strategy is a must-have for any business

We can keep this short and sweet. There are three primary reasons why having an effective lead generation engine in place is crucial:

  1. No leads means no customers, and no customers means no business. Without leads, your business has no potential customers to convert into paying clients. This directly impacts your revenue and growth.
  2. Effective lead generation strategies can decrease customer acquisition cost (CAC). A good lead generation strategy can lower the cost of acquiring new customers, making your marketing budget more efficient.
  3. Intentional lead generation strategies lead to higher quality leads (and better close rates). Focusing on targeted lead generation results in higher quality leads, which are more likely to convert into customers.

The one thing you need to do before building out a lead generation strategy

Tactics aside, there’s one thing in particular you need to do before diving into all of the execution and implementation:

Define your target market and target buyer.

If you don’t know who you’re ultimately trying to reach, it’s going to be pretty tough to actually reach them, isn’t it? And no, “we target everyone” isn’t the right answer here.

Here’s an over-simplified way to do this:

Step 1: The market.

  • Are you selling a B2B or B2C product?
  • What industry or industries are you targeting?
  • What size businesses are your ideal customers (small, medium, large)?
  • Are your products or services more suited to a specific geographic location?
  • What common challenges or pain points does your market face?

Step 2: The buyer.

  • Are there multiple stakeholders or just one?
  • Who controls the budget, and who will champion the deal on your prospect’s side?
  • Who are the end-users of your product or service?
  • What job titles or roles typically use your product?
  • What are the main goals or objectives of your individual buyer?
  • What are the biggest challenges or pain points your individual buyer faces?
  • How does your product or service solve these challenges?
  • What are the common objections or concerns your buyers might have?
  • What’s the typical buying cycle or timeline for your target buyer?

You don’t need to answer every question, but you should have clear answers for most before you move on to the actual lead generation tactics.

Before we talk in detail about the “what” you must understand the “who” for your specific business. Otherwise, you could end up running with a lead generation tactic that can work in some scenarios but won’t work in yours.

13 lead generation strategies to help you convert more visitors into leads

With a good understanding of your audience in place, it’s time to get creative.

In this section, we’re going to outline 13 different lead generation strategies. For each strategy, we’ll outline what it is, how it works, and why it works.

1. Create conversion-optimized landing pages

Most lead generation strategies—especially inbound strategies—start with landing pages.

After all, the landing page is where you’re typically trying to funnel prospects to convert them into leads through lead generation forms.

With that in mind, creating conversion-optimized landing pages will be one of the most effective lead generation strategies. A great landing page can have a compounding effect on your lead generation efforts in that multiple channels and tactics can drive traffic toward one landing page. The more levers you pull to drive traffic, the more leads you’ll be able to drive with your landing page.

If you’re using Unbounce, you can build an unlimited number of conversion-optimized landing pages that integrate seamlessly with the other tools in your marketing tech stack. Best of all, you don’t need to be a pro designer or developer to do it—you can just use the drag-and-drop builder (or start from one of 100+ proven templates).

Unbounce: the best landing page builder for marketers and agencies

We’ve covered how to build great landing pages many, many, many times elsewhere (and we’ll plug a bunch of links below) but to over-simplify, here’s how to do it:

  1. Define a clear goal: Focus on a single conversion goal for each landing page, such as capturing email addresses or encouraging sign-ups.
  2. Craft a compelling headline: Create a headline that clearly communicates the value proposition and grabs attention. 
  3. Use engaging visuals: Incorporate high-quality images, videos, or graphics that support your message and resonate with your target audience.
  4. Write clear and concise copy: Keep your content straightforward and focused on the benefits to the visitor.
  5. Include social proof: Add customer testimonials, reviews, and trust badges to build credibility and trust.
  6. Design a prominent call to action (CTA): Make your CTA stand out and use action-oriented language to prompt immediate engagement.
  7. Minimize distractions: Remove unnecessary links, navigation bars, and other elements that can divert attention away from the conversion goal.
  8. Ensure responsive design: Optimize your landing page to look and function well on all devices, especially mobile.
  9. Test and optimize: Continuously test different elements of your landing page through A/B testing, and use analytics to make data-driven improvements.
  10. Iterate based on insights: Regularly update and refine your landing pages based on the performance data and user feedback you gather.

By following these steps, you can create landing pages that effectively convert visitors into leads at an efficient clip.

Recommended reading:

Why conversion-optimized landing pages work

  • Captures targeted leads: Landing pages focus on specific offers, attracting visitors who are already interested and more likely to convert.
  • Improves conversion rates: By minimizing distractions and providing clear calls to action, landing pages effectively guide visitors towards taking desired actions.
  • Enables precise tracking and optimization: Marketers can analyze performance metrics and make data-driven adjustments to continuously enhance lead generation efforts.

2. Build an inbound content marketing system

In the simplest terms possible, content marketing involves creating and sharing valuable content that educates and/or entertains your audience.

This includes blog posts, videos, infographics, social posts, and other forms of content that can attract and engage potential customers. These content assets help to attract visitors to your website, which you can then try to convert into leads through a ton of different pathways like:

  • Embedded calls to action in your content
  • Free downloads or content upgrades gated behind an email form
  • Internal links to higher-value pages like product pages or feature pages

The key to creating a content marketing system that can actually become a viable lead generation strategy is to integrate the content you produce with conversion mechanisms. If content doesn’t tie into how your business can help potential customers—even subtly—you may not see the return on your investment that you’re hoping for.

Why an inbound content marketing system works

  • Massive traffic potential: A well-oiled content marketing engine can bring thousands of visitors to your website around the clock—without paying for each visit directly like you would with PPC ads.
  • Builds trust and authority: Regularly publishing valuable content establishes your brand as an industry expert.
  • Engages and educates visitors: Informative and relevant content keeps visitors engaged and encourages them to explore your site further.
  • Generates qualified leads: Offering content upgrades and downloadable resources helps capture email addresses from visitors genuinely interested in your products or services.

3. Publish content and landing pages optimized to rank in search engines (SEO)

Search engine optimization (SEO) helps you attract visitors who are actively looking for what you offer.

Sometimes this is quite direct, like someone searching for Nike running shoes. Other times, the searches are more indirect and informational, like someone searching for solutions to patch a drywall hole.

Homedepot Google ads screenshot

Like most marketing disciplines, SEO can be complex. If we had to summarize it into a few skim-friendly bullet points to explain how SEO works, this’d be our best attempt:

  • Keyword research: Find out what words and phrases people are typing into search engines when looking for products or services like yours. Use these keywords in your content to make it more discoverable.
  • Matching search intent: Understand what people are looking for when they use certain keywords and create content that meets their needs. Whether they want to buy something, learn something, or find a solution, your content should provide the right answer.
  • On-page SEO: Optimize the content on your pages by using keywords in key places like titles, headings, and meta descriptions. Also, make sure your site is user-friendly with fast loading times and easy navigation.
  • Backlinks: Get other reputable websites to link to your content. These backlinks act like votes of confidence, telling search engines that your content is valuable and trustworthy.

Again, we’re drastically over-simplifying here. If you’re interested in digging deeper into SEO to build up organic search as a primary traffic source for your lead generation efforts, start with our guide to landing page SEO.

Why SEO-friendly content and landing pages work

  • Increases organic traffic: SEO-optimized content ranks higher in search engines, bringing more visitors to your site.
  • Targets interested users: Attracts visitors actively searching for information or solutions related to your offerings.
  • Cost-effective and scalable strategy: While an investment is required to build up organic search as a traffic acquisition channel, the returns can continue to compound beyond when that investment is made—unlike PPC campaigns where when you stop paying, the tap turns off.

4. Run targeted cold email outreach campaigns

Cold email outreach can be a powerful way to connect with potential customers who might not be aware of your business yet.

Here’s how it works:

  • Find potential customers who match your ideal buyer profile using tools like Apollo and Clearbit.
  • Write personalized emails that address their specific needs and offer solutions.
  • Use email marketing tools to automate and track your outreach efforts.
  • Send follow-up emails to those who haven’t responded to boost engagement.

Of course, cold email can be a double-edged sword. It can absolutely work if you nail your audience selection, the offer in your emails, and the timing—but it’s also quite easy to fall into the spam trap.

Instead of just taking the “spray and pray” approach where you email anyone and everyone that might be a fit—get picky with who you reach out to. Narrow your criteria to only the absolute best-fit prospects, then layer in some intent-based signals to try to reach them at the right time.

For example, if you run an SEO agency and one of your prospects just put up a job posting for an SEO manager—that’s a signal they’re interested in solving the problem that you can help solve.

Why targeted cold email outreach works

  • Direct communication: Reaches potential customers directly in their inboxes, making it a personal and targeted approach.
  • Immediate results: Can quickly generate leads and start conversations with interested prospects.
  • Scalable and measurable: Easily scale your campaigns and track performance metrics to refine your approach and improve results.

5. Experiment with popups and sticky bars on your website

Popups and sticky bars can capture a visitor’s attention and convert them into leads no matter which page on your website they land on.

Here’s how it works:

  • Choose a popup or sticky bar tool that integrates with your website. Believe it or not, our favorite is Unbounce.
  • Design compelling offers, such as discounts, free trials, or downloadable resources.
  • Set triggers based on user behavior, like time on page, scroll depth, or exit intent.
  • Ensure the design is eye-catching but not intrusive, and includes a clear call to action.
  • Test different versions to see which performs best and refine based on results.

Of course, the first question that probably came to mind is this:

Do popups still work?

As long as you’re mindful of when and where you’re triggering them, a popup that’s well-timed, well-written, and presenting a good offer can absolutely work.

For example, a sitewide sticky bar that promotes a new free template your team just created with a CTA button that drives visitors to a landing page can work wonders. It lets you get your lead magnet offer in front of every single visitor on your website rather than just those who happen to reach the landing page on their own.

Or you could use a sticky bar to share one of your primary active offers, like HelloFresh does here with their free breakfast and $140 off discount:

Hellofresh email marketing campaign screenshot

That said, use popups wisely to avoid annoying your visitors. Pushing too many popups, poorly-built popups, or overly intrusive popups can hurt visitor trust and lead to visitors bouncing.

Why popups and sticky bars work

  • High visibility: Popups and sticky bars are hard to miss, making them effective for capturing attention.
  • Immediate engagement: They encourage visitors to engage with your offer right away, increasing conversion chances.
  • Customizable triggers: You can set specific triggers for when and to whom these elements appear, ensuring they reach the right audience at the right time.

6. Use social media marketing to reach new prospects

Social media marketing helps you reach and connect with massive existing audiences of potential customers where they already spend their time.

Here’s how it works:

  • Choose the right platforms for your specific audience.
  • Create and share engaging content, including posts, videos, and stories.
  • Use paid ads to target specific demographics and interests.
  • Engage with your audience through comments, messages, and social interactions.
  • Track performance metrics to understand what resonates and refine your strategy.

Once you’re confident you know which channels your audience uses the most, there are two pathways in front of you to reach them—paid and organic.

Organic social is often a long-game. You need to build up your presence as a brand (or an individual) on the channels you’ve identified. That said, the game is starting to change. Most social networks today are more focused on discovery feeds than followers thanks to the TikTok “For You” page changing how social users prefer to find and consume content.

Paid social has a more immediate impact. It’s pay-to-play, so as long as your credit card is hooked up and the cash is flowing, you’ll continue to reach whichever audiences you’ve mapped out in your targeting settings.

However, the key is consistency and authenticity.

While social media can drive a significant amount of traffic and leads, it requires ongoing effort and adaptation to trends and user behaviors. Keep your audience engaged with regular updates and genuine interactions, and make sure your content is valuable and relevant to maintain a strong presence and avoid being perceived as spammy.

Why social media marketing works to reach new prospects

  • Broad reach: Social media platforms have billions of users, offering pathways to reach virtually anyone if your message (or budget) is spot on.
  • Targeted advertising: Paid ads on social channels allow for precise targeting based on demographics, interests, and behaviors.
  • Engagement and interaction: Social media can create direct engagement with your audience, building relationships and trust.

7. Run pay-per-click (PPC) advertising campaigns

PPC advertising lets you quickly get your website in front of people by paying for ads that show up in search results and on social media.

To simplify, here’s how it works from a high-level:

  • Create ad accounts on the channels you want to use (like Google or Meta).
  • Set up campaigns targeting specific keywords related to your business.
  • Write catchy ad copy and use attractive images to grab attention.
  • Use targeting options to reach your ideal audience based on location, age, interests, and more.
  • Adjust your bids and budgets to get the best performance possible.
  • Expand your reach by running PPC ads on social media platforms like Facebook, LinkedIn, TikTok, and Instagram.

PPC ads are great for getting immediate results because they put your business right in front of people already looking for what you offer—similar to SEO, but with immediate effect since you’re actively paying to play.

With Google Ads, you can target specific keywords so your ads show up to users with high purchase intent. Send those clicks to an optimized landing page and in theory you’ll be able to start generating leads within hours.

Keeping our drywall hole example going from the SEO strategy section, Home Depot is also running Google Ads to show up as close to the top of the page as possible:

Drywall marketing campaign screenshot

PPC ads on social media channels can help you reach a broader audience based on their interests and behaviors as well. 

Why PPC advertising works

  • Immediate visibility: Your ads appear at the top of search results or in social media feeds, driving instant traffic.
  • Highly targeted: Advanced targeting options ensure your ads reach the most relevant audience.
  • Measurable results: Detailed analytics help you track performance and optimize campaigns for better ROI.

8. Host webinars and live events to engage potential customers

Webinars and live events let you connect directly with potential customers and showcase your expertise.

Here’s how it works:

  • Choose a relevant topic that addresses the needs or interests of your audience.
  • Create a landing page with a registration form to capture lead info.
  • Promote the event through email, social media, content, PPC campaigns, and any other relevant channels to attract attendees.
  • Use a reliable platform for hosting the webinar or live event.
  • Prepare engaging content and interactive elements, like Q&A sessions, to keep participants involved.
  • Follow up with attendees afterward to nurture the relationship and move them further down the sales funnel.

Call them whatever you’d like—webinars, workships, masterclasses, live sessions—yes, they absolutely still work as lead generation assets.

You’ll likely get more lead volume from simpler tactics like free checklists or templates, but with webinars, you’ll often see better lead quality. If someone is willing to sign up for a 30-60 minute webinar that’s likely covering a fairly granular problem in the industry, that’s an incredibly positive signal of intent.

Plus, webinars and live events are excellent for engaging your audience in real-time, allowing you to build rapport and trust. That all said, keeping the content interesting and relevant is important to avoid losing your audience’s attention (or failing to capture it in the first place).

Why hosting webinars and live events works

  • Direct engagement: Real-time interaction helps build trust and rapport with potential customers.
  • Showcases expertise: Demonstrating your knowledge and offering valuable insights can position you and your brand as an authority in your industry.
  • Lead generation magnet: If the perceived value of your webinar is high enough, you’ll be able to convert more visitors into leads.

9. Create a referral program to encourage word-of-mouth marketing

Referral programs tap into the power of your satisfied customers to bring in new leads through word-of-mouth recommendations.

Here’s how to do it:

  • Design a referral program with clear incentives for both the referrer and the new customer, such as discounts or rewards.
  • Promote the referral program on your website, to your existing customers, and through marketing channels like email or social.
  • Make it easy for customers to refer others by providing them with a unique referral link or code.
  • Track referrals and reward participants promptly to keep them motivated.

The reality with any sales and marketing is this:

People trust their friends and family more than brands on the internet.

If you, the brand, say that a potential customer will be able to run faster, jump higher, and throw further—that’s just empty words with no real credibility.

On the other hand, if that potential customer’s best friend tells them they used your product and now they’re running faster, jumping higher, and throwing further—well now that’s a much different story and you’re likely looking at one more closed customer.

For example, DoorDash has a small business-focused Merchant Referral Program that offers a $500 bonus for referring new merchants.

Doordash referral program screenshot

By offering incentives, you encourage your current customers to spread the word about your products or services. This brings in new leads and strengthens your relationship with existing customers by showing you value their support.

A successful referral program is simple with attractive rewards. Make sure the process is straightforward and the incentives are appealing enough to motivate participation.

Why referral programs work

  • Builds trust: Recommendations from friends and family are highly trusted by potential customers.
  • Cost-effective: Uses your existing customer base to generate new leads without significant marketing spend, and you only “pay” when a new customer closes.
  • Strengthens relationships: Rewards and incentives show your appreciation for your customers’ loyalty and support.

10. Partner with influencers to reach new audiences

Partnering with influencers helps you tap into their established follower base to expand your reach and attract new customers.

Here’s how these partnerships typically work:

  • Identify influencers who align with your brand and have an audience that matches your target market.
  • Reach out to them with a clear proposal outlining the benefits of partnering with your brand.
  • Collaborate on content that showcases your product or service authentically, like reviews, tutorials, or sponsored posts.
  • Monitor the performance of the influencer campaigns and engage with the audience through comments and shares.
  • Compensate influencers fairly and maintain a good relationship for potential future collaborations.

Influencer marketing isn’t just for skincare products these days, and that’s largely down to just how many “influencers” there are these days.

In the past, when you heard “influencer” you’d probably think of social media celebrities with millions of Instagram followers like the Kardashians. Now, virtually every industry you can think of has influencers online. YouTube creators, LinkedIn creators, TiKTok creators, newsletter creators—wherever an audience can be built, someone is building it.

This means the opportunities for brands to partner with those influencers have also increased 100-fold. You don’t need to spend $1 million on a Kim K. Instagram post to “do influencer marketing” anymore. You can partner with small creators on Twitch, TikTok, and others for far smaller amounts to test the waters, then scale up as you go.

Why partnering with influencers works

  • Expands reach: Influencers introduce your brand to their established audience, increasing visibility.
  • Piggyback on someone else’s credibility: An influencer’s followers often trust their recommendations, which can boost your brand’s credibility.
  • Engages target market: Collaborations create engaging content that resonates with potential customers and drives conversions.

11. Run retargeting campaigns to re-engage potential leads that haven’t converted

Retargeting ad campaigns help you reconnect with visitors who’ve shown interest in your product or service but haven’t yet provided their contact information or made a purchase.

Here’s how retargeting ads work:

  • Use tracking pixels to capture data on visitors who interact with your website.
  • Create targeted ads that remind these prospects of your product or service, highlighting the benefits or special offers.
  • Segment your audience based on their behavior (e.g., visited specific pages, abandoned cart) to tailor your ads for maximum relevance.
  • Monitor the performance of your retargeting campaigns and adjust your strategies based on the results.

Retargeting ads are like “win back” campaigns. The most common structure is targeting people that visited high-value sections of your website but didn’t convert into a lead. For example, you could run a campaign targeting everyone who reached your pricing page but didn’t convert.

Retargeting ads

You can also run retargeting campaigns based on actions, like targeting everyone who added a product to their cart but didn’t check out in ecommerce. The possibilities are pretty much endless, so long as you have the advertising budget to work with.

As with most of the strategies in this list, plenty of small details can make or break a successful rollout—far more than we can cover in depth here. One word of caution—be careful not to overwhelm your audience with too many ads, as this can lead to ad fatigue and you bidding against yourself in some cases.

Why retargeting campaigns work to re-engage potential leads

  • Increases overall conversion rates: Retargeting campaigns re-engage interested prospects, boosting the chances of conversion.
  • Maintains brand awareness: Keeps your brand in front of potential customers, reminding them of their interest.
  • Cost-effective: Targets a much narrowing audience of warm prospects that are more likely to convert, boosting the value of each potential click you generate.

12. Offer free trials and demos to convert interested prospects who aren’t ready to buy

Ahh, the good ol’ Costco strategy.

Hand out free samples to give customers a taste, then sell them the full box.

Beyond tasting free samples in the grocery store, offering free trials and demos gives prospects a hands-on experience with your product or service, helping them understand its value before making a purchase.

Here’s how it works:

  • Identify which product can be showcased through a trial, sample, or demo.
  • Create an easy sign-up process for prospects to access the free trial, get the sample, or schedule a demo.
  • Provide clear instructions to help them get the most out of the trial or demo.
  • Follow up with personalized communication to address any questions and highlight the benefits.
  • Track usage and feedback to improve the trial or demo experience continuously.

Not everyone is ready to buy right away. Free trials and demos are powerful because they allow prospects to experience the benefits of your product first-hand, even when they’re not yet ready to whip out their credit card.

This can significantly reduce the perceived risk of purchasing and increase their confidence in your offering. It also provides an opportunity to engage with prospects, answer their questions, and address any concerns they may have.

Of course, if a prospect does take you up on a trial—make sure their experience is as positive as possible. Tailor the experience to show them the most valuable elements of your product, have customer support readily available, and provide helpful resources like tutorials or guides.

Why offering free trials and demos works

  • Reduces purchase risk: Prospects can try before they buy, lowering the barrier to entry.
  • Demonstrates value: Hands-on experience allows prospects to see the benefits and effectiveness of your product.
  • Builds trust and engagement: Personalized follow-ups and support during the trial period help build relationships and address concerns.

13. Use interactive tools and quizzes to pique prospects’ curiosity and capture contact info

Interactive tools and quizzes are a fun way to engage prospects and collect their contact information.

Here’s how they typically work as a lead gen tool:

  • Create quizzes or tools that relate to your product or industry.
  • Make sure the carrot at the end of the stick is worthwhile enough to pique the curiosity of your prospects.
  • Add a form at the end to collect contact info in exchange for the results.
  • Use the data from these interactions to understand more about your prospects.
  • Follow up with personalized messages based on their quiz or tool results.

There’s a reason BuzzFeed was so successful in the early days of the Facebook news feed. If you’re over the age of 25, there’s a near-100% chance you’ve done one of those “which Harry Potter house would you be in?”-type quizzes.

(Don’t lie, we all did them. Ravenclaw for life.)

Buzzfeed marketing campaign

People love (fun) quizzes. Answer a few questions and, tada, a seemingly-tailored result based on your responses. It’s why personality tests like Myers Briggs have been such a massive success as well.

These tools and quizzes work well because they offer immediate, personalized results that make prospects more willing to share their information.

For you—the business—quizzes give you insights into what your prospects are interested in, which helps you tailor your marketing messages. Just make sure your quizzes or tools are actually interesting and valuable. If they’re boring or irrelevant, prospects won’t even open them, let alone fill out a form to see their results.

Why using interactive tools and quizzes works

  • Engages and entertains: Interactive elements grab attention and keep prospects interested.
  • Provides instant value: Personalized results make prospects more likely to share their contact info.
  • Generates leads after the “work” is done: By putting the lead capture form at the end, prospects are more likely to fill it out as they’ve already committed the time it took to answer the questions in the quiz.

How to get started

Lead generation is crucial for turning prospects into customers and driving business growth. Implementing effective strategies can make a significant difference in attracting and converting potential leads.

If you skimmed to the bottom, here’s a quick summary of what we covered:

  • Mix inbound and outbound strategies to cover all bases.
  • Create landing pages that follow conversion-centered design best practices.
  • Optimize your content for search engines to bring in organic traffic.
  • Directly engage prospects through cold emails, webinars, and live events.
  • Use social proof and referrals to build trust and widen your reach.
  • Connect with a broader audience through social media channels.
  • Offer free trials and demos to let prospects experience your product.
  • Run retargeting campaigns to re-engage those who haven’t converted.

To put these strategies into practice, start by identifying your target audience and tailoring your efforts to their needs. From there, no matter which approach you take, commit to consistently tracking your results and adjusting based on what works best. 

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How Unbounce can help you generate more leads

For any of these strategies to work as well as they can, you’ll need one thing:

Optimized lead capture landing pages.

You need destinations to funnel prospects toward to capture their contact info. And where better to build those optimized landing pages than the original landing page platform trusted by thousands of marketers—Unbounce.

With Unbounce, you can:

Start with a 14-day free trial today and let the floodgates on your lead generation engine open.

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