Page 7 - Marketing & Conversion Blog

How to Validate Ideas for Your Next Marketing Campaign Using Landing Pages

Worried that your next marketing campaign will be a colossal flop? It doesn’t have to be a shot in the dark. Your customers and leads can help you generate and validate campaign ideas – all you have to do is ask.

How Exit Overlays Can Make Your Landing Page Offer More Persuasive

When a high percentage of visitors abandon your landing page, you need a trusty sidekick to swoop in and make your offer more persuasive. Learn how to use exit overlays to sweeten the pot and capture conversions that were otherwise lost.

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.

How to Use Psychology to Build Social Media Campaigns That Resonate

Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.

3 Simple AdWords Bidding Tweaks to Outsmart Your Competition

Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.

3 Conversion Psychology Principles to Test on Your Landing Page

If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.

5 Post-Conversion Strategies to Increase Customer Lifetime Value

Conversions aren’t a one-time affair – smart marketers lay the foundation for ongoing relationships with their customers. Here are five powerful post-conversion strategies for boosting customer lifetime value.

How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait

No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. Here are six tips for crafting headlines that convert – without resorting to clickbait.

How Much Do You Know About Conversion Marketing, Really?

The conversion marketing space is filled with buzzwords and best practices. But what do they really mean? Test your knowledge with The Conversion Marketing Glossary and quiz.

5 Questions to Help You Create Customer-Centric Landing Pages

If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.

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