Page 7 - Marketing & Conversion Blog

Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

The psychology of choice is more complicated than you might think. These case studies show that when it comes to conversion rate optimization, less is (usually) more.

3 Offline Marketing Lessons That Will Boost Your Online Conversions

Sometimes marketing inspiration comes from unlikely places. Turns out a visit to the pharmacy, a jog around town and your very own pets can teach you a lot about conversion rate optimization.

12 Beautiful Landing Page Templates Designed Just For You

We offered designers $10,000+ to create beautiful, conversion centered landing page templates in a variety of verticals. Here’s what they came up with.

7 Thank You Pages That Take Post-Conversion to the Next Level

You’ve made the conversion. Congratulations. But don’t stop there. Now that your customers are in the mood, why not use your thank you page to offer them a little something else?

3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)

We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.

Can This Crazy Design Hack Help Make Your Landing Page Convert?

How do you make sure your audience likes your landing page design? Find out what they “Like” on Facebook! That’s just the first step in this crazy/brilliant landing page design hack.

8 Ways to Convert Free Trial Users Into Customers Through Email Marketing

Our job as marketers isn’t over when the customer walks through the door. We need to help nudge them further along the sales funnel. Here’s how companies like Crazy Egg, FreshBooks and Get Response are doing that with email marketing.

9 Landing Page Design Techniques That Will Make You a Conversion Hero

Copy is important but a beautiful, conversion-centered landing page design can make all the difference between success and failure. Here are 9 design techniques to apply to your campaign.

Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?

Your landing page has zero conversions. What do you do? Change what it means to convert! Here’s how to choose an AdWords conversion event that makes sense for your campaign.

How To Use Your ‘About Us’ Page To Acquire Customers

An ‘About Us’ page isn’t just about branding. It’s an opportunity to launch customers deeper into your marketing funnel. Here are some tips for making your About page copy more conversion friendly.

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