Page 7 - Marketing & Conversion Blog

The Video Marketing Guide to Vine, Instagram, Vimeo, YouTube & Google Hangouts

How can marketers leverage video to generate leads, engage customers and present their brand? This post will break down the leading video marketing platforms including Vine, Instagram, YouTube, Vimeo & Google Hangouts.

What Every A/B Testing Conversation With Your Boss is Missing

Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?

Cut the Crap: 6 Landing Page Conversion Killers and How to Avoid Them

You’ve worked hard to create your landing page. Damn hard. But when you check your analytics, you notice you’re not getting the conversions you expected. Let’s have a look at 6 landing page conversion killers and how you can avoid them.

4 Ways to Make Your Landing Page Copy More Persuasive

How can you convince your visitors to take action? Here are 4 persuasive copywriting techniques that will cause your landing page visitors to convert.

5 Data-Driven Ways to Write An Email That Will Convert

These five strategies are rock-solid ways to gather data to make an informed decision about which email you should send next to drive conversions.

[Case Studies] How Failed A/B Tests Can Increase Conversion Rates

What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.


12 B2B Pay-Per-Click Landing Page Examples [With Critiques]

A collection of 12 B2B Pay-Per-Click Landing page examples that will inspire your next landing page. Each example includes a critique of what’s good, and what could be changed or tested.

The Ultimate Conversion Marketing Fantasy Football Team

What would your ideal conversion marketing fantasy team look like? Which marketers would you draft to help you dominate your next landing page campaign?

The Psychology of Social Proof & How to Build Trust in Your Business

When you say it, it’s marketing. When your customer says it, it’s social proof. How can you use social proof to improve your landing page conversion rate?


3 Big Impact Visual Techniques to Increase Your Conversion Rates

Kick stock photography out the door and focus on maximizing the impact of your visuals . Here are 3 important insights about visual imagery that you can apply (and of course, test) to get the most out of the images in your marketing efforts.

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