Worried that your next marketing campaign will be a colossal flop? It doesn’t have to be a shot in the dark. Your customers and leads can help you generate and validate campaign ideas – all you have to do is ask.
When a high percentage of visitors abandon your landing page, you need a trusty sidekick to swoop in and make your offer more persuasive. Learn how to use exit overlays to sweeten the pot and capture conversions that were otherwise lost.
Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.
Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.
Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.
If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.
Conversions aren’t a one-time affair – smart marketers lay the foundation for ongoing relationships with their customers. Here are five powerful post-conversion strategies for boosting customer lifetime value.
No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. Here are six tips for crafting headlines that convert – without resorting to clickbait.
The conversion marketing space is filled with buzzwords and best practices. But what do they really mean? Test your knowledge with The Conversion Marketing Glossary and quiz.
If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.