Page 5 - Marketing & Conversion Blog

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

A/B testing without a hypothesis is like cutting down a tree with a blunt ax. Before you run your next test, sharpen your blade with this technique.

The Psychology of Anticipation and What it Means for Your Conversion Rates

Understanding the psychology of conversion will make you a smarter marketer. Here are three facts about anticipation you need to know to improve your conversion rates, courtesy of Neil Patel.

7 Marketing Conferences That Are Worth Blowing the Rest of Your 2014 Budget On

Marketing conferences can be expensive, but they’re totally worth it if they inspire you to take your campaigns to the next level. Here are 7 awesome events that will make you a smarter and more successful marketer.

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.

Why Conversation is the Key to Increasing Facebook Conversions [Study]

With Facebook organic reach plummeting, is your conversion rate destined to follow? A recent study reveals the secret to boosting both conversions and revenue despite the shifting social landscape.

The Psychology of Landing Page Videos (+5 Video Optimization Tips)

When a lead visits your landing page, you don’t have much time to convert. Here’s how landing page videos enhance trust – 60,000 times faster than language can.

Is Your Landing Page Suffering from Bad Copy? Here’s How to Fix It

Copy is the lifeblood of a landing page, yet it’s often overlooked. These 10 pages are suffering from a case of bad copy – here’s what the doctor ordered.

How to Optimize Your Older Blog Content for Long Tail Conversion

When leads have a specific pain point, they dig deep into your blog archives. Here’s how to optimize evergreen content so you don’t miss out on long tail conversion.

How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck

63% of marketers will devote resources to webinars in 2014. It’s time to jump on the bandwagon. Here’s how to create marketing webinars that drive leads, customers and revenue.

12 Experts on Why Every Marketer Should Care About Conversion

To celebrate the launch of our first-ever Call to Action Conference, we spoke to 12 CRO thought leaders about where conversion rate optimization and landing pages fit into the rest of their marketing mix. Here’s what they had to say.

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