Page 5 - Marketing & Conversion Blog

How to Gamify Lead Generation to Delight Customers and Drive Conversions

Building your email marketing list doesn’t have to be painful. Here’s how to make lead generation fun – for you and your prospects.

17 Words to Stop Using on Your Landing Pages

Sleazy sales talk turns off prospects and dampens conversion rates. Here are 17 common phrases you should avoid using on your landing pages if you want to be taken seriously.

Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?

Content marketing. Growth hacking. Native advertising. These are some of the hottest buzzwords in marketing today. So where does PPC fit in? Here’s what 9 conversion experts have to say.

5 Embarrassing Habits That Keep Your Emails From Getting Clicked

Bad email marketing bombards our inboxes every single day. Here’s how to make sure your emails get opened – and inspire action.

Size Matters: The Long and Short of Conversion Marketing

Ever wonder “Does size matter?” when it comes to your landing pages, emails, blog posts and other parts of your conversion marketing mix? Here’s everything you need to know about the “long vs. short” debate.

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

Small changes to your PPC landing pages could dramatically improve your ROI. Here are 7 simple tactics you should be testing.

9 Conversion Experts on Why PPC Landing Pages Are the Key to Smarter Marketing

Pay-per-click marketing isn’t just about clicks – it’s the ultimate way to test your landing pages, design, copy and even new ideas. Here’s what the conversion experts have to say about PPC’s place in the marketing mix.

How to Find the Actionable Insight in Every A/B Testing Case Study You ​Read

Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.

8 Lead Gen Landing Pages That Can’t Close The Deal

Lead gen landing pages are useless if they’re not converting quality leads. Here are 8 landing page examples that make life a lot harder for their sales team – and tips on how to fix them.

How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.

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