What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.
A collection of 12 B2B Pay-Per-Click Landing page examples that will inspire your next landing page. Each example includes a critique of what’s good, and what could be changed or tested.
What would your ideal conversion marketing fantasy team look like? Which marketers would you draft to help you dominate your next landing page campaign?
When you say it, it’s marketing. When your customer says it, it’s social proof. How can you use social proof to improve your landing page conversion rate?
Kick stock photography out the door and focus on maximizing the impact of your visuals . Here are 3 important insights about visual imagery that you can apply (and of course, test) to get the most out of the images in your marketing efforts.
Content marketing isn’t just a quick way to get attention, traffic and customers. If you want real longterm gains, you need a proper, thought-out strategy. Here are 7 content marketing tactics you won’t want to miss.
Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It’s time you conduct an AdWords audit and take a look at your PPC account as a whole.
5 steps that will help you convince your boss that implementing & improving your landing page strategy is not just a great idea, but if done to scale, can result in massive revenue boosts for the company.
If you’re just getting started with landing page design, a great place to focus your attention is above-the-fold. This post will give you 10 landing page guidelines that focus on what you should put above-the-fold.