Page 3 - Marketing & Conversion Blog

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.

Why Conversation is the Key to Increasing Facebook Conversions [Study]

With Facebook organic reach plummeting, is your conversion rate destined to follow? A recent study reveals the secret to boosting both conversions and revenue despite the shifting social landscape.

The Psychology of Landing Page Videos (+5 Video Optimization Tips)

When a lead visits your landing page, you don’t have much time to convert. Here’s how landing page videos enhance trust – 60,000 times faster than language can.

Is Your Landing Page Suffering from Bad Copy? Here’s How to Fix It

Copy is the lifeblood of a landing page, yet it’s often overlooked. These 10 pages are suffering from a case of bad copy – here’s what the doctor ordered.

How to Optimize Your Older Blog Content for Long Tail Conversion

When leads have a specific pain point, they dig deep into your blog archives. Here’s how to optimize evergreen content so you don’t miss out on long tail conversion.

How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck

63% of marketers will devote resources to webinars in 2014. It’s time to jump on the bandwagon. Here’s how to create marketing webinars that drive leads, customers and revenue.

12 Experts on Why Every Marketer Should Care About Conversion

To celebrate the launch of our first-ever Call to Action Conference, we spoke to 12 CRO thought leaders about where conversion rate optimization and landing pages fit into the rest of their marketing mix. Here’s what they had to say.

4 Ways to Turn Boring Transactional Emails into Cash

Every email you send should delight customers – even if it’s just a receipt. Here’s how to make sure your transactional emails are keeping the conversions rolling.

22 Brutally Honest Landing Page Critiques

When it comes to landing page optimization, (brutal) honesty is the best policy. Oli Gardner dishes some tough love in 22 new landing page critiques. Would your page pass the BS detector?

17 Battle-Tested Resources for Marketers Who Stink at Design

Even if you have an eye for design, you may still suck at making visuals for your marketing campaigns. Here are 17 resources that can help – no Photoshop skills required.

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