Build, Publish & A/B Test Landing Pages Without IT
It’s not very often that Oli gives me the keys to the blog but today is an exception. On behalf of everyone at Unbounce, we are happy to announce that we have raised an $850K round of financing by a syndicate of tech investors lead by Mark MacLeod & Montreal based Real Ventures. The group includes Chris DeVore & Seattle based Founder Co-Op, Fred Destin & Boston based Atlas Ventures, Howard Lindzon & Social Leverage, Dave McClure & 500Startups, Christoph Janz & Point Nine Capital, as well as angel investors Boris Wertz, Mike Edwards, Rapleaf CEO Auren Hoffman, & Articulate CEO Adam Schwartz.
We are super excited to have this impressive group of successful entrepreneurs now part of the Unbounce story. Each one of them brings complimentary experience to the table, and collectively will be a great asset as we continue to grow Unbounce in the years to come. This comes on the heels of earlier seed investment by entrepreneurs Dan Martell, Eric Ries, Chris Goward, Grasshopper Group’s David Hauser as well as Dave McClure and others for a total of 950K raised this year.
For our customers, this is also great news. Having already achieved cash-flow positive, we don’t require this capital to maintain our current activities. Instead we’ll be able to invest in developing the capabilities and improvements that you’ve been asking for on a greatly accelerated schedule.
I want to thank everyone that has supported us to date, our early angel investors for taking a big risk, our new investors for giving us new opportunities, and most importantly, our customers for choosing Unbounce and helping us become the leading service of it’s kind.
2012 should be a great year for us all.
Sincerely,
It’s not every day you get to announce a new world record. But today, Unbounce is proud to announce a completely unofficial, yet totally awesome new IWUR (Integrate With Unbounce Record) set by ActiveCampaign, a cool online email service provider.
They wrote a custom Webhook to send leads generated from Unbounce forms directly into their email management software. And they did it in… 89 minutes!
On that note, I’d like to send a big #HighFive to ActiveCampaign developer Matt Thommes for putting this together so quickly.
If you want to start sending your leads to ActiveCampaign – our knowledge base article has some simple notes and a link to the complete ActiveCampaign instructions.
The Unbounce integrations wall - chock full of great companies we want to connect Unbounce to.
We are constantly building direct integrations with the companies our customers request most often (see giant integrations wall opposite) – which takes time and resources – and thus a big backlog (note: we are currently hiring more staff for this).
In the meantime, we’re actively encouraging companies with a great online product that could play nicely with Unbounce, to try our Webhook to kick things off as quickly as possible. You can check out our Webhook integration guide here.
And see if you can do it faster than ActiveCampaign did.
This little blogging contest called Conversion-Fest (#ConversionFest on Twitter) that started just over a week ago has ballooned into something so much bigger and more special than I’d imagined. Why?
Here’s why…
There are so many awesome things we just released (especially if you thing “so many” means 4). You’re busy, and maybe even bored, so I’ll keep the intro super short and dive right in:
Following popular demand from Unbounce customers, we’re really excited to launch an integration partnership between Unbounce (for landing pages) and AWeber (for email and list management).
If you’re doing email marketing, there are a few things you can do with landing pages to increase conversions:
It’s been a pretty exciting year so far at Unbounce and it just keeps getting better. In just 9 short months, we reached cash-flow positive, made our first hires, developed some great partnerships, and have met some really amazing people. Our customer base has grown to over 1000 businesses, many of whom have gone out of their way and taken the time to provide us with feedback, help other customers via our support forum, and help us in ways that we never imagined.
Some great features launched last week along with our new Friday #DevJam sessions and some great discounts from friends around the analytics industry.
A modal window overlays your page after form submission. Beautiful.
Thank-you pages. Confirmation pages. Conversion success pages. Call them what you like, but they’re here and they rule hard.
The way we’ve built the confirmation dialog windows is a little like Lightbox, where your message appears in a window overlaying your page, and the background fades to remove distractions. (Live preview).
Now you can whip up a confirmation page in minutes and start taking advantage of post-conversion opportunities. After all, they’re in the perfect “shopping mood” having just completed your form.
Read: Post-Conversion Strategies for Lead Gen Landing Pages for more on the subject.
You can now add your Google AdWords conversion tracking code (and other 3rd party examples) directly to the conversion page using the Custom HTML component.
This will allow you to give away eBooks, whitepapers, etc. as the prizes for your lead gen conversions.
A few short weeks ago, we launched our $11,000 landing page giveaway contest. And today’s the day to announce the three lucky winners and a special limited time offer from 99designs.
Congratulations to our 3 winners! We’ll be in touch in the next few days to get your Unbounce accounts set up.
Michiel from Amsterdam(@MichielGaas on Twitter) has won the grand prize which comprises:
- One year of the Unbounce Premium plan (worth $6,000)
- A landing page designed by the community of designers over at 99designs (worth approx $750)
Zuly from Baltimore (@ZulyGonz on Twitter) takes home the second place prize:
- One year of the Unbounce Pro plan (worth $3,000)
Angie from Minnesota (@aschottmuller on Twitter) gets the third prize:
- One year of the Unbounce Plus plan (worth $1,500)
As a special bonus offer from 99designs, they’ve given us a discount code (good for a week) that can be redeemed to get Unbounce customers a “Featured Listing”. This saves you $69 and results in 145% more
designers participating in your design contest.
If you are considering using the 99designs community to design your landing page, it works like this: you enter your requirements and designers from their community submit their designs back to you so that you can choose your favourite as the winner. But you can also award multiple winners which is perfect for landing page testing – in other words you could run an A/B test with two completely different design interpretations – pretty cool.
We’ve decided to hold another contest in September to reward 3 lucky people with some marketing prizes totaling $11,000. If you’d like to get hooked up with a year of free landing pages and a kickass design, keep reading…
We’ve just tested out an exciting new integration with the guys over at Visual Website Optimizer, which adds the capability for you to run multivariate testing (MVT) on your Unbounce landing pages! It also has built-in visual heatmaps and clickmaps to show you where your visitors are interacting with your page.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
