We’ve decided to hold another contest in September to reward 3 lucky people with some marketing prizes totaling $11,000. If you’d like to get hooked up with a year of free landing pages and a kickass design, keep reading…
We’ve just tested out an exciting new integration with the guys over at Visual Website Optimizer, which adds the capability for you to run multivariate tests (MVT) on your Unbounce landing pages! It also has built-in visual heatmaps and clickmaps to show you where your visitors are interacting with your page.
A year ago, when the six of us sat in a Vancouver restaurant to agree that we were going to start our new company, I started work on a makeshift website, primarily to expose our value proposition and to house the beginnings of the blog you are now reading. Prior to releasing our first Minimum Viable Product (MVP) we wanted to generate some business leads.
Lead gen is all about the prize you give to the provider of personal data, and we needed something (as a friend and investor often said to us) to sell the fire and not the fire extinguisher. Meaning that we needed to address the pain which would naturally lead to an enhanced desire for the pain relief.
With that in mind I corralled the team at Jason’s place for a 2 hour brainstorm session, where I hoped to get enough stickies on the wall to create an ebook worth exchanging an email for. By the end of the session, we had several hundred post-it notes – some great and some ridiculous and I headed home to start writing.
Despite fears that this could take a week, I worked all night and in the morning presented the team with a 27-page PDF of the official Unbounce eBook – “101 Landing Page Optimization Tips – An Opinionated Guide to Conversion”.
This was our lead gen prize for the past year and it served us well, building a customer list, spreading the brand and our knowledge on the subject of conversion.
Looking back on that day where we did what needed to be done to achieve a goal, is a fond memory, but today, on the anniversary of the creation of Unbounce, I’ve decided to remove the shackles of the lead gen form and turn the PDF into a 5000ft blog article for everyone to read without impediment.
We’re announcing some changes to our pricing plans that will make marketing to your landing pages even more cost effective. At the same time we’re rolling out a new feature that many of you have been asking for – multiple custom domains.
At the recent Launch Party Vancouver 9 (#LPV9 on Twitter), Unbounce got a great surprise by taking home the judges choice for startup most likely to succeed. It was a great event with a massive turnout from the local Vancouver startup and investment community and a strong contingent from Silicon Valley including Flowtown’s Dan Martell.
Huge thanks to the Bootup Entrepreneurial Society who puts on the Launch Party events, and to the 8 judges (Michael Arrington, Jason Bailey, Katherine Barr, Rob Richards, Amar Varma, Stewart Butterfield, Debbie Landa and Dean Prelazzi) who gave us the nod.
You can read more about the event at Launch Party HQ – and photos from the event are up on Flickr.
Check out the Unbounce video we submitted to Launch Party.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
