The Unbounce Conversion Intelligence Blog

Rick Perreault Blog

Rick is the evangelist spreading the word of the Unbounce mission. With over 10 years in interactive and marketing, Rick has held senior management positions in creative and strategy starting at Riptown where he developed and lead an award-winning creative marketing team who’s innovative work in product and positioning helped propel it’s main client into a billion dollar gaming powerhouse.

In the last 8 years, Rick has been responsible for the effectiveness of the conversion funnel where landing pages were not always used because of the challenge of getting them built and deployed in a timely manner. From his experience, the idea for Unbounce was born.