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  • A 50-Point Checklist For Creating The Ultimate Landing Page

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    landing page optimization checklist

    You think your landing page is top-notch, right? Maybe. Perhaps. Probably not. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. But it doesn’t have to be that way.

    Admitting you need help is the first step towards making your page better. But how do you do it? It’s not like there’s a 12-step program for this type of thing. Actually, there is. But for the sake of making this post meaningful, let’s pretend there isn’t.

    Using the Checklist

    To find out how good your landing page is, check off everything you are currently doing and you’ll see your score add up in the counters (hopefully a lot). This will show you how good or bad your page is, and after you’re finished you can make a to-do list from the remaining items.

    Score: 0/50

    Note 1: If the checklist item doesn’t apply to you (e.g. it mentions video or a form when you don’t have one on your page), then check the box anyway.

    Note 2: If the counter isn’t going up when you check all those boxes, give the page a refresh. It’s finicky.


    Score: 0/50

    So what’s your score? It would be great if you’d share it in the comments to show how great a marketer you are. And remember to take the unchecked items and use them as your to-do list.

    — Oli Gardner


    Build a High Converting Landing Page In Minutes

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner