A 50-Point Checklist For Creating The Ultimate Landing Page

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landing page optimization checklist

You think your landing page is top-notch, right? Maybe. Perhaps. Probably not. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. But it doesn’t have to be that way.

Admitting you need help is the first step towards making your page better. But how do you do it? It’s not like there’s a 12-step program for this type of thing. Actually, there is. But for the sake of making this post meaningful, let’s pretend there isn’t.

Using the Checklist

To find out how good your landing page is, check off everything you are currently doing and you’ll see your score add up in the counters (hopefully a lot). This will show you how good or bad your page is, and after you’re finished you can make a to-do list from the remaining items.

Score: 0/50

Note 1: If the checklist item doesn’t apply to you (e.g. it mentions video or a form when you don’t have one on your page), then check the box anyway.

Note 2: If the counter isn’t going up when you check all those boxes, give the page a refresh. It’s finicky.

Score: 0/50

So what’s your score? It would be great if you’d share it in the comments to show how great a marketer you are. And remember to take the unchecked items and use them as your to-do list.

— Oli Gardner

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About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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