Dynamic Text Replacement
Dynamic Text Replacement (DTR) personalizes your paid marketing campaigns by matching the copy in your PPC ads to the copy on your Unbounce landing pages.
In short, DTR increases the relevancy of your landing pages for each individual user.
When you increase relevancy, visitors are more likely to convert, and your Google AdWords Quality Score will improve.
How to Set Up Dynamic Text
1. Select Text
Highlight the text you’d like to make dynamic, and click the Dynamic Text button.
2. Set Dynamic Text
Enter the alternative (dynamic) text that will replace your default text.
3. Set Default Text
Enter the text that will display when Dynamic Text is not active.
4. Choose Style
Select upper case, lower case, title case or sentence case.