Is a product description the same as my brand’s story?
Although it is great to include a little history about your brand in a product description, they are not the same. The product description should only dedicate a few sentences or phrases to the story of your company. The brand’s goals and reputation can also be included in the description, but shouldn’t be the main focus. A product description’s main purpose is to sell an individual product, not your company as a whole. However, a great product description can turn audience members into loyal customers who will then buy more products from your brand. The company’s story is usually always shown on your website, so when consumers click on your product’s link, they should be able to read more about your brand’s values when navigating through the website.