Back

Ad Copy

Definition

The part of your ad whose job is to persuade people to click. Great ad copy starts the conversation that you’ll continue on your landing page.

Conversion-centered copywriter Joanna Wiebe reveals the secret to creating killer ad copy.
“Your ad copy has one job – to get people to click.” — @copyhackers
Tweet This

Resources

  1. How to Write Ad Copy That Gets More Clicks
  2. 50+ Ad Copy Examples Guaranteed To Increase Clicks
  3. Google's Guidelines on Writing Compelling, Genuine ad Copy
  4. 5 Ways to Beat Your Competitors With Killer PPC Ad Copy