Exact Match


A setting within Google AdWords that ensures your ad is only displayed when the user’s query exactly matches your keyword, or is a close variation (like a plural form or misspelling).

For example, if your keyword is “shoe polish,” even a user searching for “black shoe polish” won’t see it.

“Find the keywords that convert well and set those to exact match, because they’ve been proven to work.” — HubSpot #PPC #Marketing
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  2. Keyword Match Types: The What and Why