Dynamic Text Replacement (DTR) personalizes your paid marketing campaigns by matching the copy in your PPC ads to the copy on your Unbounce landing pages. In short, DTR increases the relevancy of your landing pages for each individual user. When you increase relevancy, visitors are more likely to convert, and your Google AdWords Quality Score will improve.
Highlight the text you’d like to make dynamic, and click the Dynamic Text button.
Enter the alternative (dynamic) text that will replace your default text.
Enter the text that will display when Dynamic Text is not active.
Select upper case, lower case, title case or sentence case.
“Unbounce has significantly improved our ability to generate leads through PPC campaigns. The Dynamic Text Replacement feature increased the relevancy of our pages, which led to a boost in our AdWords Quality Score.”
Danai Giwa
Digital Marketing Specialist at Medgate.com
Free 14-day trial on all plans. No obligation.