(Click image to enlarge)
Download the Photoshop file (PSD) for this landing page template.
This is a simple lead capture or “lead gen” landing page. The goal is to entice your visitor to provide their personal data in exchange for access to your knowledge or services.
There are a few graphical elements that should be replaced when using this template, such as the logo, banner and CTA. These can be customized using the Photoshop file provided.
The primary heading area (or USP) has been placed in the grey stripe below the banner. This has been built using an Unbounce “Page Section”. As such, it can be extended vertically to allow for a multi-line statement as required. Simply click within the stripe, then drag the bottom edge of the section down to increase the height (aim for the top edge to avoid the text area within).
If you aren’t able to use Photoshop to update the primary CTA button, you can easily delete it and add a new (standard) button.
Lead gen landing pages are used to gather data from your customers. Businesses that need to build a customer list should use a lead gen landing page that provides visitors with a reason to part with their personal information.
Example uses of lead gen forms are: whitepaper downloads, webinar registration, company pre-launch lead capture. You can read more about the types of giveaway you can use to persuade your visitor to complete your lead gen form in our blog post: HOW TO: Grow Your Client List – 7 Carrots For Lead Capture
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