LANDING PAGES for ppc  

Get more bang for your PPC ad bucks

With Unbounce, you can build relevant, high-converting landing pages for Google Ads to earn more revenue from every ad dollar you spend. Get more conversions over time using AI with our Smart Traffic feature.

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Your ads aren’t the problem—

it’s your website that’s costing you

You’ve got to “pay to play” to get your Google Ads in top positions. But these valuable clicks need to
lead to the right, most relevant places to pay off.

If you send paid traffic to a website…

Most visitors just explore and bounce. The content doesn’t match the premise set up in your ads, there are tons of distracting links, and there’s no singular, clear path to convert.

If you send paid traffic to a landing page…

The content matches your ads exactly, there are fewer distractions, and everything leads to one juicy CTA. You’ll earn better Quality Scores from Google and lower your cost-per-click.

Build tailored landing pages to match every ad group

Pair your ads with tailored landing pages to create more consistent post-click experiences. You’ll get your ads served up more often and boost your conversion rates by showing visitors the exact offers they’re searching for.

Create on-brand landing pages for all your ad groups and target keywords. Use the drag-and-drop builder to quickly develop high-converting pages for both desktop and mobile.

Building a landing page has never been easier. Get started fast with 100+ high-converting templates, or find your inspiration on a blank canvas.

When you find an ad-to-landing-page combo that delivers, it’s like hitting the PPC jackpot. Use Unbounce to quickly clone your work for other campaigns.

Drive more leads and revenue from your PPC spend

Unbounce landing pages give you a massive advantage over your competition. Earn more ad
impressions, clicks, and conversions for less cost.

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Bring your Quality Score up and your cost-per-click down

The cost of your Google Ads depends on the relevance and even the loading speed of your landing pages. To bring that CPC down, you need to first improve your visitor experience.

Make one landing page relevant for many different keywords. With Dynamic Text Replacement, you can increase your Quality Score by swapping out headlines and text on your landing pages to match exactly what each visitor is searching for.

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Google punishes slow page speeds with a worse Ad Rank and lower position in the ad auction. Unbounce gives your pages an automatic speed boost for faster load times, better engagement, and improved ad placements.

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Measure your campaign performance

With Unbounce, you’ll be able to easily see which ad groups, keyword bids, and landing pages are delivering the greatest value.

You’ll get the complete picture of visitor actions and behaviors when you connect your landing pages to Google Analytics and Google Ads conversion tracking.

Using Unbounce’s Script Manager, you can deploy the Google Ads tracking code or Google Tag Manager across all your pages in one fell swoop.

Get better conversion rates by running A/B tests on your messaging, offers, page design, and forms. You’ll quickly learn what visitors find most relevant and persuasive.

Get the most out of your marketing with landing page experiments

Achieve peak performance with data-driven decisions (not guesswork). With the Unbounce platform, you can build, launch, and analyze landing page A/B tests on your own, all in one place.

Increased in-store sales by
200%
Increased in-store sales by
40.7%
Increased in-store sales by
83%

Earn more revenue from your next PPC campaign

Take the Unbounce builder for an interactive test drive today and see how easy it is to build high-
converting landing pages.

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