what is mobile optimization

Mobile Optimization

Definition

Ensuring that your visitor’s experience is calibrated to whichever device they’re using. Mobile optimization is all about optimizing for intent; your website and landing pages should allow your visitors to accomplish what they want to do on any device.

CRO expert Chris Goward from WiderFunnel crushes some mobile optimization myths.
“There's no mobile optimization. Devices are different, but rules are the same: it's about context.” — @chrisgoward
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Resources

  1. The 7 Essential Rules of Mobile Landing Page Optimization
  2. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign
  3. 12 Useful Tips for Optimizing Mobile Landing Pages