Above the Fold

Definition

The top portion of a web page that’s visible without scrolling. Whatever content is above the fold is what your prospects will see when they arrive on your landing page. If it’s not relevant, they might bounce.

“Even though we live in a scroll-oriented world, content placed above the fold still grabs 80% of our attention.” — @PeepLaja
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Resources

  1. Life Above and Beyond the Fold
  2. How to Design Above-the-Fold Landing Page Experiences
  3. It’s Time to Forget the Fold