Explore
  • Explore
  • Take Quiz
  • Subscribe
  • Share Term
A B C D
E F G H
I J K L M
N O P Q
R S T U V
W X Y Z
  • Subscribe
  • Take the Quiz
Cancel
Back
optimizing copy for mobile devices

Mobile-Optimized Copy

Definition

Copy that considers a mobile user’s context and intent to maximize the chance of conversion. Mobile-optimized copy should be concise to account for smaller screens and shorter attention spans.

“ If web copy is skimming the cream off the top of the milk, mobile copy is skimming cream off of the cream.” — @RyanMatzner
Tweet This

Resources

  1. How to Optimize Marketing Copy for Mobile
  2. How to Write Great Mobile Ad Copy
  3. 7 Ways to Optimize Your Copy for Mobile

Related Terms

  • Copywriting
  • Ad Copy
  • A/B Testing
  • Mobile Optimization
  • User Intent

Brought to you by Unbounce

The Landing Page & Conversion Marketing Platform