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optimizing copy for mobile devices

Mobile-Optimized Copy

Definition

Copy that considers a mobile user’s context and intent to maximize the chance of conversion. Mobile-optimized copy should be concise to account for smaller screens and shorter attention spans.

“ If web copy is skimming the cream off the top of the milk, mobile copy is skimming cream off of the cream.” — @RyanMatzner
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Resources

  1. 3 Tips for Building a Mobile-Friendly Landing Page
  2. Before You Create Your Mobile App Landing Page, Check Out These Incredible Examples
  3. How to Write Great Mobile Ad Copy

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