Mobile-Optimized Copy Definition Copy that considers a mobile user’s context and intent to maximize the chance of conversion. Mobile-optimized copy should be concise to account for smaller screens and shorter attention spans. “ If web copy is skimming the cream off the top of the milk, mobile copy is skimming cream off of the cream.” — @RyanMatzner Tweet This Resources 3 Tips for Building a Mobile-Friendly Landing Page Before You Create Your Mobile App Landing Page, Check Out These Incredible Examples How to Write Great Mobile Ad Copy