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User Intent

Definition

What your prospect’s intentions are and how likely they are to convert. User intent can be gleaned from what they were searching for in the first place. Are they just researching or are they comparing prices? Understanding user intent allows you to deliver the right offer to the right prospects at the right time.

“If you understand what the user wants, you can design your landing page to accommodate these very needs.” — @jaysonDeMers
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Resources

  1. Keys to Understanding Search Marketing & User Intent
  2. Mobility and User Intent: Clear Pathways
  3. Why Ignoring User Intent is Costing You Money in AdWords

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