what is campaign momentum in conversion marketing

Campaign Momentum

Definition

Maintaining the message of your campaign from ad to post-conversion and everything in between. Campaign momentum is about removing the break in communication that can occur after the first click. Your copy, tone, offer and design should be consistent throughout each campaign.

Oli Gardner provides some quick tips for injecting longevity into your campaign.
β€œOne way to keep momentum going is to have constantly greater goals.” β€” Michael Korda
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Resources

  1. Is Your Marketing Message Consistent?
  2. How to Find Your Social Media Marketing Voice
  3. Copywriting: Is Your Tone Consistent With Your Image?