reducing anxiety in online marketing

Anxiety

Definition

What your prospect feels when confronted with friction on your landing page or website. Anxiety occurs when your page poorly communicates your value proposition or creates doubt in the user’s mind.

“Clarity is the antidote to anxiety. Be clear about your offer and its benefits and increase your conversion rate.”
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Resources

  1. Why Landing Page Emotion Makes All the Difference In The World
  2. Emotional Motivators in Landing Page Optimization
  3. The Psychology of Anticipation and What it Means for Your Conversion Rates