campaign marketing definition

Campaign

Definition

A series of marketing activities designed to achieve clearly defined goals within a specified time frame. Whether the ultimate goal is to acquire new customers, launch a new product, promote brand awareness or generate leads, smart conversion marketers think in terms of campaigns.

“Never start a #marketing campaign without a dedicated landing page.” — @oligardner
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Resources

  1. How to Develop and Run a Marketing Campaign
  2. How Marketing Agencies Use Landing Pages to Run Successful Campaigns
  3. 8 Killer Online Marketing Campaigns