conversation momentum in conversion marketing

Conversation Momentum

Definition

Maintaining the same conversational style and tone across all campaign channels. If your ad copy is super casual, why get serious on your landing page? That’s just confusing.

Oli Gardner explains why you need to create comfortable experiences for prospects pre and post click.
“Maintaining a conversation with your prospect throughout their journey will help reduce anxiety and friction. ”
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Resources

  1. What I Learned from the Inbound AMA with Oli Gardner
  2. Why Inconsistent Tone Will Damage Your Marketing
  3. How to Define Your Brand’s Tone of Voice