interruption in conversion marketing

Interruption

Definition

An attention-driven design technique that purposely breaks the flow of the user experience to capture their attention – for example, a hard visual design break or the use of a pop-up when leaving a page. Interruption can be powerful but should be used sparingly to avoid pissing people off.

“Use interruption to hijack your users' eyes and draw attention to your offer or call to action.”
Tweet This

Resources

  1. Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
  2. Seven Ways to Awe Your Audience With the Element of Surprise