Explore
  • Explore
  • Take Quiz
  • Subscribe
  • Share Term
A B C D
E F G H
I J K L M
N O P Q
R S T U V
W X Y Z
  • Subscribe
  • Take the Quiz
Cancel
Back
surprise in conversion marketing

Surprise

Definition

An attention-driven design technique that uses interruption and wonderment to create delight and drive action. Surprise on a landing page might come in the form of uncommon language or unique design elements.

“Surprise is like crack for the brain. People are designed to crave the unexpected.” — Read Montague, Neuroscientist
Tweet This

Resources

  1. Surprise Is Still the Most Powerful Marketing Tool
  2. Seven Ways to Awe Your Audience With the Element of Surprise

Related Terms

  • Interruption
  • Attention-Driven Design
  • Conversion Centered Design

Brought to you by Unbounce

The Landing Page & Conversion Marketing Platform