Interruption

Definition

An attention-driven design technique that purposely breaks the flow of the user experience to capture their attention – for example, a hard visual design break or the use of a pop-up when leaving a page. Interruption can be powerful but should be used sparingly to avoid pissing people off.

Resources

1. Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
2. 9 Landing Page Design Techniques That Will Make You a Conversion Hero
3. Seven Ways to Awe Your Audience With the Element of Surprise