Leak

Definition

Any link on your page that takes someone away from your conversion goal. Avoid leaks by sending campaign traffic to a dedicated landing page with only one call to action.

Oli Gardner explains why links on your landing page could be hurting your conversion rates.
“Every link that isn't your CTA is a leak off your page. Plug those leaks and increase conversions.”
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Resources

  1. 10 Google Analytics Reports That Tell You Where Your Site is Leaking Money
  2. The Most Entertaining Guide to Landing Page Optimization You'll Ever Read
  3. [WEBINAR] How to Find Where Your Website is Leaking Money (and How to Fix It)