proximity of elements on a landing page

Proximity

Definition

The distance between the various elements on your landing page. Even if all the right elements are present, you should test their proximity to one another; for example, test bringing elements of social proof closer to your CTA to reduce prospect anxiety and increase conversions.

“Place your CTA in close proximity to a testimonial to emphasize social proof and increase conversions.”
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Resources

  1. Landing Page Optimization: Addressing Customer Anxiety
  2. 15 Tips to Create Damn Effective Landing Pages
  3. [Case Studies] How Failed A/B Tests Can Increase Conversion Rates