what are testimonials

Testimonials

Definition

Written, verbal or video quotes from a customer talking about their experiences with your brand. Testimonials bring powerful social proof, but you still need to test; even testimonials from real customers can appear fake to visitors.

“Your landing page #testimonials may be real, but could still appear fake.”
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Resources

  1. Why Your Customer Testimonials Are NOT Working
  2. 10 Quick and Simple Ways to Power Up Your Customer Testimonials
  3. Why People Don't Trust Your Landing Page Testimonials
  4. 12 Posts to Perfect Your Customer Testimonials
  5. Landing Pages: 3 Types of Customer Review That Don't Work