what is a unique campaign proposition

Unique Campaign Proposition

Definition

A statement that describes the benefits of an offer made in the context of a marketing campaign. The unique campaign proposition needs to be clearly articulated in every element of your campaign, from emails to ads to landing pages.

“Just as your homepage needs a UVP, your campaign-specific landing page needs a UCP: A unique campaign proposition. ”
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Resources

  1. Smart, Effective Strategies To Design Marketing Campaigns
  2. 98% Of Your Paid Ads Are a Colossal Waste of Money