clarity vs cleverness in conversion marketing

Clarity

Definition

A conversion-centered design principle defined by how easy it is to understand the offer on your website or landing page. Clarity almost always converts better than cleverness – but you should test that.

Oil Gardner unpacks the relationship between clarity and anxiety.
“Clarity trumps persuasion.” — @FlintsNotes
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Resources

  1. 29 Landing Page Reviews That Show Why Clarity is the Key to Conversion
  2. Clarity Trumps Persuasion: How Changing the First 7 Seconds of UX Drove a 201% Gain
  3. 6 Enemies of Clarity in Your Business Storytelling Efforts