confirmation email

Confirmation Email

Definition

An automated email sent to a lead after they subscribe to your list. Also known as a “double opt-in,” this may reduce your list size but it will improve its quality, which will likely increase your open and click-through rates. A confirmation email is a great opportunity to drive the subscriber further down the marketing funnel by sharing additional content or offers.

“Sending a confirmation #email may reduce your list size but it will improve its quality.”
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Resources

  1. Double Opt-in vs. Single Opt-in Stats
  2. A Confirmation E-mail Is a Terrible Thing to Waste
  3. The Complete Guide to Transactional Email