Conversion Centered Design

Definition

A design approach focused on creating experiences that drive a single business goal. Conversion Centered Design (CCD) is based around seven psychological principles, including attention, coupling, context, congruence, clarity, credibility and continuance.

Oli Gardner breaks down the difference between conversion centered design and user centered design.
“Unlike user centered design, conversion centered design is about driving visitors toward one action.” — @oligardner
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Resources

  1. The Ultimate Guide to Conversion Centered Design
  2. The 7 Principles of Conversion-Centered Design for Landing Pages
  3. Designing for Conversion