subjectivity in conversion marketing



Everyone experiences things differently. For example, it’s hard to predict how a landing page testimonial will be perceived by your visitors. The only way to find out is to test.

“Best practices only get you so far – everyone experiences things differently, so you need to A/B test.”
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  1. These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails
  2. 12 Surprising A/B Test Results to Stop You Making Assumptions
  3. The Ultimate Guide to A/B Testing