Designed with Conversion in Mind
Unbounce was created to allow you to produce high-converting landing pages without dealing with I.T. bottlenecks To empower marketers to act independently, improving their efficiency and their ability to generate sales. The features below illustrate how Unbounce can enhance your campaigns and maximize your marketing spend.
Take a moment first to watch a video showing how easily and quickly you can use our templates to create your own fully branded landing page.
Landing Page Builder
The Drag 'n' Drop WYSIWYG Page Builder Makes Creation a Snap
Even if you know how to code a web page with HTML, you'll love how much faster it is with our editor. Load up your logo and graphic assets, set up a few base colors from your brand palette and publish away.
Drag & Drop
With our drag and drop interface, it's never been simpler to customize your landing pages. Whether you're using a template or starting from scratch, rearranging any page element takes only seconds.
The form designer allows you to create a form with no technical knowledge or HTML. Simply pick the fields you want to appear, set them as required fields (or not) and add any custom fields you need.
Rounded boxes and buttons? Check. Fancy gradients on your CTA buttons? Check. Web fonts? Check. With our editors CSS3 you can create beautiful pages without advanced design skills.
Add Twitter, Facebook and Google+ social sharing widgets to your pages in a multitude of layouts.
Need a YouTube (or other) video on your page? Simply paste the embed code in our Custom HTML widget and you're good to go.
Upload a file (such as an ebook PDF) to let your new leads download it right from the form confirmation page.
Landing Page Templates
Designed for Conversion
One of the keys to conversion centered design is understanding what goes into a high performing page. We created our suite of best-practice landing page templates with one thing in mind. Conversion. So you can be confident you're building on a solid foundation. We will be releasing them more frequently to enhance our library of beautiful templates.
See our full selection of landing page templates
Always Be Testing
Our simple yet powerful A/B testing lets you find out what your customers think, and allows you to prove which version of a page converts better - removing conjecture and opinion based testing.
It also increases the fun and creativity of online marketing.
Analytics Made Easy
Following the old adage K.I.S.S. - Keep It Simple Smarty-pants - the Unbounce statistics are designed with clarity and brevity in mind.
Our dashboard gives you real-time statistical data on how your pages are converting.
Specifically we provide the following information:
- Unique Visits
- Conversion Rate
- Variant Conversion Delta (the difference compared to the champion page)
- Statistical confidence (a measure of how likely the results are to be based on reasons other than chance alone)
Tools That Work With Unbounce
We always listen to our customers to find out which products and services we should integrate with. From Salesforce, Zoho and Hubspot, to MailChimp, Campaign Monitor and AWeber. For a full list of over 60 integration partners, look in our Conversion Ecosystem. Below are some highlights of our integration partners:
Don't forget to check out the full list of over 60 integration partners in our Conversion Ecosystem
A Collaborative Workflow
and Management System
If you have multiple clients to manage, you can now add them all to your main Unbounce account. The benefits of this new functionality are:
- Management of multiple client accounts
- Separation of client landing pages
- Separation of billing
- Different user "Roles" including: "Authors" - for creating pages, and read-only "Viewers" to allow stakeholders to preview your pages after being invited to your client accounts
Building your customer list
The lead capture or "lead gen" form is the workhorse of B2B marketing. Adding a form to your landing page is simple - pick from a list of predefined fields or make custom fields with any label and you're ready to start capturing visitor data.
Adding a form to your landing page is as easy as saying out loud "I'd like a form with name and email address please". You can send your lead to another page, or show a customized confirmation dialog, where you can offer a file download.
Every time someone completes one of your lead gen forms, you can set it up to email any number of people with your new lead details. Pro members can also brand and customize their emails in case they want to send leads out to a client.
If you need to send URL parameters to your lead gen landing page (e.g. yoursite.com/yourpage?first_name=john &last_name=doe) you can either pre-populate the fields on your form, or store them in hidden fields. Find out more in this video.
With our Rapleaf integration feature you can add the age, sex and location to your lead information. To find out more about this feature visit the Rapleaf website.