directional cues in conversion centered design

Directional Cues


Visual elements that guide visitors toward strategic areas of your landing page, particularly your call to action. There are two types of directional cues: explicit and suggestive. Explicit cues take the form of arrows or lines while suggestive cues use imagery to subtly direct your prospect’s gaze.

Oli Gardner discusses why you shouldn't be afraid to point your visitor's attention in the right direction.
“As directional cues, arrows are about as subtle as a punch in the face. That's why they work. ” — @oligardner
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  1. The Science Behind Designing for Conversion
  2. Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
  3. How to Use Directional Cues to Optimize Landing Page Conversion