The PPC Marketing Quiz
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When developing a PPC campaign, the first thing you should do is …
Answer: Keyword Research
Target multiple keywords with the same ads by using …
Answer: Ad Group
If you want your ads to never be displayed alongside results about “dolphins,” what should you use?
Answer: Negative Keyword
This is the default way that Google AdWords matches keywords to your ads.
Answer: Broad Match
Use this to target specific keywords, even if they’re included as part of a longer query:
Answer: Phrase Match
If you want your ad to be displayed only next to one specific query, you should utilize …
Answer: Exact Match
This determines where your ad will be displayed on the page — and if it’s displayed at all.
Answer: Ad Rank
Don’t focus on only the most popular keywords, because there’s tons of value to be found in going after
Answer: Long Tail Keywords
Deliver follow-up messaging to people who’ve visited your site before with …
When setting up PPC ads for a local business, it would be wise to use …
Answer: Geo Targeting