Keyword Research

Definition

The process of discovering which keywords you should be targeting in your PPC campaigns.
Optimal keywords are relevant to your offering and are actively being searched for.

“It's not always about getting visitors to your site, but about getting the right kind of visitors.
” — @Moz
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Resources

  1. Beginner's Guide to SEO: Keyword Research
  2. https://blog.kissmetrics.com/keyword-research-part-1/
  3. http://www.portent.com/blog/ppc/8-free-keyword-research-tools-ppc-advertising.htm