Keyword Research Definition The process of discovering which keywords you should be targeting in your PPC campaigns. Optimal keywords are relevant to your offering and are actively being searched for. βIt's not always about getting visitors to your site, but about getting the right kind of visitors. β β @Moz Tweet This Resources PPC Keyword Research 101: How To Build Your Campaigns Beginner's Guide to SEO: Keyword Research How to Use Negative Keywords to Positively Impact Your Campaign Strategy