PPC (Pay-Per-Click) Definition A method of digital advertising whereby advertisements are displayed prominently alongside search results. As the name implies, you pay each time one of your ads is clicked. “#PPC is all about relevance. Advertisers have the ability to show a targeted ad at the exact moment the search is occurring.” — PPChero Tweet This Resources Pay-per-click Advertising Explained by a Non-PPC Person How to write effective Google Ads copy (with best practices and examples) What is a PPC Landing Page? (With 4 Real Examples For AdWords) The ultimate guide to PPC marketing