PPC (Pay-Per-Click)

Definition

A method of digital advertising whereby advertisements are displayed prominently alongside search results. As the name implies, you pay each time one of your ads is clicked.

“#PPC is all about relevance. Advertisers have the ability to show a targeted ad at the exact moment the search is occurring.” — PPChero

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Resources

Pay-per-click Advertising Explained by a Non-PPC Person
http://get.unbounce.com/ppc-landing-page-guide/
http://www.ppchero.com/ppc/