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Negative Keyword

Definition

Keywords that you don’t want your ads to be displayed alongside of. Use them to ensure your ad isn’t placed with irrelevant searches.

“Having an effective negative keyword strategy is one of the cornerstones of a successful #PPC account.” — @PPCHero #Marketing
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Resources

  1. Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI
  2. The Beginner's Guide to Building a Negative Keyword List
  3. 9 Tips for Effective Negative Keyword Management

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