Ad Rank
Definition
An invisible value that determines the position of your PPC ad on the search results page, including whether or not it’s displayed at all. Ad Rank is primarily determined by your bid amount and the ever-nebulous Quality Score.
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An invisible value that determines the position of your PPC ad on the search results page, including whether or not it’s displayed at all. Ad Rank is primarily determined by your bid amount and the ever-nebulous Quality Score.