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Ad Rank

Definition

An invisible value that determines the position of your PPC ad on the search results page, including whether or not it’s displayed at all. Ad Rank is primarily determined by your bid amount and the ever-nebulous Quality Score.

“The more relevant your keywords, ad text and landing pages, the higher your quality score and ad ranking.” — @wordstream
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Resources

  1. Get more bang for your PPC ad bucks
  2. How Landing Pages Impact Quality Score on Every Ad Platform
  3. What is Ad Ranking?
  4. VIDEO: How Google AdWords Auctions & Ad Rank Work

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