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quality score definition

Quality Score

Definition

A component of Google AdWords shrouded in mystery. A high Quality Score means that your ads, keywords and landing pages appear relevant to one another, to what a customer is searching for and, most importantly, to Google.

“Quality Score is a helpful diagnostic tool, not a KPI. Relevant ads & keywords are at the heart of a good QS.”
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Resources

  1. How Landing Pages Impact Quality Score on Every Ad Platform
  2. Settling the (Quality) Score: Using Quality Score to Guide Optimizations
  3. How Do I Improve My PPC Quality Score?
  4. Learn how to get more bang for your PPC ad bucks

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