Quality Score Definition A component of Google AdWords shrouded in mystery. A high Quality Score means that your ads, keywords and landing pages appear relevant to one another, to what a customer is searching for and, most importantly, to Google. “Quality Score is a helpful diagnostic tool, not a KPI. Relevant ads & keywords are at the heart of a good QS.” Tweet This Resources How Landing Pages Impact Quality Score on Every Ad Platform Settling the (Quality) Score: Using Quality Score to Guide Optimizations How Do I Improve My PPC Quality Score? Learn how to get more bang for your PPC ad bucks