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quality score definition

Quality Score

Definition

A component of Google AdWords shrouded in mystery. A high Quality Score means that your ads, keywords and landing pages appear relevant to one another, to what a customer is searching for and, most importantly, to Google.

“Quality Score is a helpful diagnostic tool, not a KPI. Relevant ads & keywords are at the heart of a good QS.”
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Resources

  1. Settling the (Quality) Score: Using Quality Score to Guide Optimizations
  2. Google's Quality Score Whitepaper Attempts to Set the Record Straight
  3. Google Reveals 4 Things You Need to Know About Quality Score
  4. How Do I Improve My PPC Quality Score?
  5. The Ultimate Guide to PPC Landing Pages

Related Terms

  • Click-Through Rate (CTR)
  • Analytics
  • Conversion Coupling
  • Conversion Scent
  • Message Match

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