Explore
  • Explore
  • Take Quiz
  • Subscribe
  • Share Term
A B C D
E F G H
I J K L M
N O P Q
R S T U V
W X Y Z
  • Subscribe
  • Take the Quiz
Cancel
Back

CPC (Cost-Per-Click)

Definition

The amount you’ll pay when a user clicks on your PPC ad. An ad’s actual CPC will fluctuate depending on its Quality Score and the maximum bid made by both yourself and other advertisers competing for the same keywords.

“Higher relevancy = higher CTR = higher Quality Score = lower CPC = lower cost per conversion.” — @Unbounce
Tweet This

Resources

  1. Learn What Cost Per Click Means for PPC
  2. Finding Your Optimal Cost-Per-Click

Related Terms

  • PPC (Pay-Per-Click)
  • Ad Group
  • Ad Rank

Brought to you by Unbounce

The Landing Page & Conversion Marketing Platform