Back

CPC (Cost-Per-Click)

Definition

The amount you’ll pay when a user clicks on your PPC ad. An ad’s actual CPC will fluctuate depending on its Quality Score and the maximum bid made by both yourself and other advertisers competing for the same keywords.

“Higher relevancy = higher CTR = higher Quality Score = lower CPC = lower cost per conversion.” — @Unbounce
Tweet This

Resources

  1. How to Optimize Your Product Listing Ads For More Clicks
  2. Learn What Cost Per Click Means for PPC
  3. Better Allocate Your PPC Spend with the Cost Per Lead Calculator

Related Terms