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Geo Targeting

Definition

A method of ad targeting that allows you to specify the geographical regions in which your ads will be shown. Targeting your ads based on location and language can increase conversions, particularly in the case of brick-and-mortar businesses.

“With #geotargeting, you won’t squander your ad budget on wasted clicks from people who are outside your target area. ” — @WordStream
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Resources

  1. Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It Now)
  2. How to Use Geotargeting to Grow Your Business
  3. Complete Guide to AdWords Geotargeting & Local PPC
  4. Geographic Segmentation: Your Landing Page Guide to Marketing by Location

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