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Geo-Fencing

Definition

Using technology that allows marketers to create a virtual radius around a real world area and then send messages to people’s mobile devices when they enter it. So long as you have permission, geo-fencing is an effective way to market to people who are in the right context to convert.

“As marketers, we must educate our audiences about what we are tracking and how we are using that data to benefit them.” — @nxfxcom
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Resources

  1. Geographic Segmentation: Your Landing Page Guide to Marketing by Location
  2. Geofencing Advertising: A Brief Getting Started Guide with Examples
  3. Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It Now)

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