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SMS Marketing

Definition

A controversial mobile marketing technique that involves sending promotional offers to people’s smart phones via text message. So long as prospects opt in, SMS marketing can be an effective way to drive conversions since you’re targeting people who actually want to receive your offers.

“97% of mobile subscribers will read a text message within four minutes of receipt.” — @Jeffhasen
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Resources

  1. 5 Tips for better Text-Message Marketing
  2. 9 Things You Probably Don't know About Text Message Marketing
  3. Mobile Marketing With Text Messages

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