click-through landing page for ecommerce

Click-Through Page

Definition

A landing page without a form. A click-through page is often used as the middleman between your ad and ecommerce shopping cart. Its purpose is to warm up visitors to your unique value proposition before sending them deeper into the marketing funnel.

Oli Gardner explains how click-through landing pages can be used to warm up prospects for conversion.
“Like a good opening act, your click-through page's job is to warm up your customer before you convert them.”
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Resources

  1. The Clickthrough, The Lead Capture, and The Infomercial
  2. 4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads
  3. Graphical Click-through Page Template