encapsulation in conversion centered design



An attention-driven design technique that uses boxes, colors or shading to encase a form or other landing page element with the goal of making it stand out.

Oli Gardner explains the logic behind wrapping important page elements in contrasting colors.
“Your call to action is the most important element on your page. Frame it. Wrap it. Treat it like a treasure. ”
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  1. [How to] Use Design Principles to Increase Conversions
  2. The Ultimate Guide to Conversion Centered Design
  3. Call to Action Buttons: Examples and Best Practices