what is conversion scent

Conversion Scent

Definition

Maintaining a consistent connection between your source ad and your landing page. Strong conversion scent ensures that visitors to your landing page get exactly what they expect to find. And that increases conversions.

“Humans track info like animals track scent – make your message and design consistent across all channels.”
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Resources

  1. 98% Of Your Paid Ads Are A Colossal Waste of Money
  2. [VIDEO] CRO Tip: Maximize Conversion Scent
  3. Conversion Optimization 101: When Ads and Landing Page Don’t Stink!