25 Tweetable Conversion, Landing Page & A/B Testing Stats You Need To Know

25 Tweetable Landing Page, Conversion & A:B Testing Stats You Need To Know
Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome stats. (Image Source)

So you’re a stats-driven marketer that lives and breathes CRO, LPO and A/B Testing? Well, you’re in for a treat. Here are 25 mind-blowing facts that will get your juices pumping.

So sit back, learn some new & interesting stats, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

Just don’t change the stats :)

My Top 3?

  1. 44% of companies use split testing software. It should be 100%

    Source: seogadget


  2. President Obama raised an additional $60 million, using A/B Testing

    Source: event360


  3. Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates

    Source: Marketing Charts

Conversion Rate Optimization Stats

conversion rate optimization tweets

  1. Only about 22% of businesses are satisfied with their conversion rates

    Source: Econsultancy


  2. For every $92 dollars spend acquiring customers, only $1 is spend converting them

    Source: EConsultancy


  3. 85% of search marketing professionals will focus more on conversion rate optimization this year

    Source: Marketing Charts


  4. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be

    Source: clickz


  5. A 1 second delay in your site speed can result in a 7% reduction in conversions

    Source: KISSmetrics


  6. 60% of online marketers plan to do customer journey analysis to improve their online conversion rates

    Source: Marketing Charts


  7. Lack of resources (54%) and lack of budget (35%) are the leading barriers respondents named to improving conversion rates

    Source: Marketing Charts


  8. Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them

    Source: Marketing Charts

Landing Page Stats

content marketing tweets

  1. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers

    Source: Marketing Sherpa


  2. 44% of clicks for B2B companies are directed to a home page, not a landing page

    Source: Marketing Sherpa


  3. 48% of marketers build a new landing page for each marketing campaign

    Source: Marketing Sherpa


  4. Of B2B companies that use landing pages, 62% have six or fewer total landing pages

    Source: Marketing Sherpa


  5. 48% of landing pages contain multiple offers

    Source: Marketing Sherpa


  6. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions

    Source: Marketing Sherpa


  7. 16% of landing pages are free of navigation bars

    Source: Marketing Sherpa


  8. 42% of offer-related graphics on landing pages are not clickable

    Source: Marketing Sherpa


  9. Using videos on landing pages can increase conversions by 86%

    Source: Eyeview


  10. Roughly 75% of businesses have problem finding suitable expertise for optimizing their landing page copy

    Source: Marketing Sherpa


  11. The testing of multiple landing pages is considered an advanced and difficult methodology

    Source: Marketing Charts

A/B Testing Stats

ab testing tweets

  1. Only 1 out of 8 A/B tests have driven significant change

    Source: Conversion XL


  2. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout


  3. For 2 years running, A/B testing is the most used method for improving conversion

    Source: Econsultancy


  4. President Obama raised an additional $60 million, using A/B Testing

    Source: event360


  5. Google ran more than 7,000 A/B tests in 2011 alone

    Source: Pardot


  6. 44% of companies use split testing software.

    Source: seogadget

– Stefanie Grieser


About The Author

Photo of Stefanie Grieser

Stefanie used to manage the Unbounce blog & social channels. Now she spearheads all things events. Prior to Unbounce, she worked on the marketing team for some of the largest organizations across Canada. You can find her tweeting about online marketing, skiing & travel @smgrieser.
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Comments

  1. Ashley says:

    Great stats! You’ll definitely see 50onRed tweeting some of these throughout the week. Thanks for posting!

  2. This is now a required-reading post for everyone at my company!

    Thanks for putting all of these stats in one place.

  3. “For every $92 dollars spend acquiring customers, only $1 is spend converting them”

    I like this stat. Too many people ignore backend marketing and only focus on frontend results… which is bad.

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  6. Dan Carter says:

    Great stats! You’ll definitely see 50onRed tweeting some of these throughout the week. Thanks for posting!